As 2027 closes, here's what the pet hotel industry will look like in 2028.

Turkey Forecast 2028

Market Size

  • 2027: 3.5 billion TRY
  • 2028 predicted: 4.5 billion TRY (+28%)
  • Online booking share: 78% (vs 68% in 2027)

New Developments

  • 20+ new premium facilities expected
  • International franchise brands entering (3 confirmed)
  • Veterinary clinic + pet hotel combinations growing
  • Airport pet hotel services expanding

Price Predictions 2028 (Istanbul)

Category20272028 Predicted
Budget220-340 TRY270-420 TRY
Mid-range365-610 TRY450-760 TRY
  1. Subscription pet care: Monthly membership at hotels
  2. Veterinary integration: Vet on-site at premium facilities
  3. Carbon neutral certification: Growing demand
  4. Live streaming standard: Expected at all mid+ facilities
  5. AI behavioral monitoring: Early adoption in premium segment

xpetotel.com 2028 Plans

  • 1,500+ verified hotels (vs 1,400 in 2027)
  • 75 countries (vs 65 in 2027)
  • iOS & Android app with AR features
  • Real-time booking for all listed properties
  • Veterinary record integration

Opportunities for Pet Hotel Owners

Best time to invest:

  • Land prices still reasonable
  • Growing middle class
  • Technology costs decreasing
  • Government supportive of pet industry
Premium670-1100 TRY830-1370 TRY